2025 Update, Imam's Professorship Journey

I am writing this blog as the continuation of my defunct Universitas Indonesia Blog "Imam's Professorship Journey". I promised myself I'd document my journey from a newly hired lecturer, far at the bottom of the academic career ladder, up until my desired destination as a Full Professor at Universitas Indonesia.

My latest update was in 2022, so there is a full 3 years of undocumented journey. I will try to summarize the current situation.

First, I got promoted from Assistant Professor to Associate Professor in 2024. This marks an important climb up the Academic Ladder. I will need to accumulate merit points to climb the next steps, in 2026 and in 2028.

Next, in 2024, I was also tapped in as the Director of the Undergraduate Program in Management at the Department of Management, Faculty of Economics and Business, Universitas Indonesia. This is also an important milestone since this responsibility is often seen as an important experience to be had, on the road to full professorship. It is not necessary, but a desirable marker of professor material.

Within the last three years, I also published several papers. I will note them and their DOIs by the order of publication from 2023 to 2025.

2023

Salsabila, H., & Salehudin, I. (2023). Plugged in and charging: Environmentalism factors do affect behavioral intention to purchase electric cars in Indonesia, but non-environmental factors are important too. Smart City, 3(2), Article 1. https://doi.org/10.56940/sc.v3.i2.1

Tertiano, R. F., & Salehudin, I. (2023). Fandom power: Examining customer engagement, attitudes, and purchase intentions in K-pop fandom-brand collaborations. ASEAN Marketing Journal, 15(1), Article 2. https://doi.org/10.7454/amj.v15i1.1208

Rizano, S. A., & Salehudin, I. (2023). Does gamifying in the marketplace help in building consumer engagement and intention to buy online? Journal of Marketing Innovation (JMI), 3(2). https://doi.org/10.35313/jmi.v3i2.95

Masao, M., & Salehudin, I. (2023). Unveiling the dynamics of expectation, flow, enjoyment, and satisfaction: Drivers of continued subscription intentions among Netflix users. The South East Asian Journal of Management, 17(2), Article 5. https://doi.org/10.21002/seam.v17i2.1410

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2024

Arief, F., & Salehudin, I. (2024). Unlocking B2B purchase engagement: Investigating its drivers and consequences in app-based service subscriptions for MSMEs. Jurnal Manajemen Teori dan Terapan (Journal of Theoretical and Applied Management), 17(1), 1–22. https://doi.org/10.20473/jmtt.v17i1.51494

Huda, I. N., & Salehudin, I. (2024). Escapism, family and friends, and social interactions: How watching esports increases gaming and in-game purchase intentions. Jurnal Manajemen dan Pemasaran Jasa, 17(1), 1–22. https://doi.org/10.25105/jmpj.v17i1.18463

Reynaldo, K., & Salehudin, I. (2024). The influence of character image to word-of-mouth through gamer satisfaction of impulse spending in the Genshin Impact mobile game. Journal of Games, Game Art, and Gamification, 9(1), 1–10. https://doi.org/10.21512/jggag.v9i1.10538

Salehudin, I., & Alpert, F. (2024). Perceived aggressive monetization: Why some mobile gamers won’t spend any money on in-app purchases. Electronic Commerce Research, 24(3), 1997–2019. https://doi.org/10.1007/s10660-022-09603-2

Pranata, F. A., & Salehudin, I. (2024). The impact of exposure to online advertising on the intention to download online loan applications among young adults (18–27 years) in Indonesia. Journal of Marketing Innovation (JMI), 4(2). https://doi.org/10.35313/jmi.v4i2.171

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2025

Herman, M. D. A. S., & Salehudin, I. (2025). How faith fuels boycotts: Consumer activism against pro-Israel brands in a religiously diverse society. Journal of Islamic Marketing. Advance online publication. https://doi.org/10.1108/JIMA-10-2024-0490

Finally, I also found passion in writing for The Conversation Indonesia, which is part of The Conversation global initiative to facilitate science communication and develop more collaboration between academia, industry, and policymakers. I use The Conversation to promote my expertise and research to a wider audience, beyond academia. You can see my Conversation profile and selected articles below.

My profile @ The Conversation Indonesia

Dompet terkuras main mobile game: penerbit agresif, pembeli impulsif

Bagaimana pinjol menjerat anak muda lewat mobile games

Apa itu QRIS? Apa manfaat dan tantangan penggunaan QRIS di Indonesia?

Plus-minus sistem rekomendasi online: Antara manfaat personalisasi dan risiko privasi data

Jebakan keuangan digital: mengapa Gen Z rentan terjerat pinjol dan ‘paylater’?

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That is all for now. I will document the next steps of my Professorship journey by 2026 or 2028, as the timeline would suggest, Insha'Allah. See you next time.